Research into Potential Target Audience

I used Find Your Tribe to find out what type of audience I am, and a potential target for my magazine:

What is a ‘rah’?

The audience that is represented for me is shown to be an ‘individual’ class of people who enjoy parties and have lots of money to spend on various things for leisure purposes and to have fun doing a variety of different activities. This certain audience that is targeted is the group of society that I am going to focus my music magazine on, this would mean that I need to feature things in the magazine that appeal to this ‘individual’ audience.

Types of features

An item that could feature could be a lot of information about gigs and festivals, this is so that the love of partying that the ‘Rahs’ have is intended for.

There could also be information on places to go for a good night out or for a weekend with a group of friends, this could include gigs and festivals as this is usually done with a group of friends.

The cars that are advertised could be ‘4 x 4’s’ as this is what is said to be interesting towards the ‘Rahs’, this will satisfy another part of their lifestyle.

I could base my magazine on the ‘Indie’ genre of music as my tribe is very individual and unique.

Indie Kid

 Indie Scenester

These tribes of 'Indie Kid' and 'Indie Scenester' I feel will suit my target audience as well as the 'Rah'. This is because they focus all about the main instrument of the guitar, which is what I want to emphasize in my front cover. It also suggests they are into the latest upcoming new bands and influenced through new music trends which will give my magazine a unique fresh feel compared to other magazines!

Audience Questionnaire and Analysis

 

Conclusion

•I used my audience research to find a suitable way to appeal my target audience and to attract them into buying my magazine.

•From the questionnaire I have found out that most of the teenagers find the Indie or rap genre of music as their favourite genre. This has given me an idea of what genres I need to focus on and I feel I will aim to target the Indie audience and will hope it will appeal to this particular genre.

•From the find your tribe research I have found out that the tribe that I found myself in was the ‘rah’ and 'Indie' tribe, this social group have a tendency to be able to party hard and not worry about the cost or the consequences, if this audience were to be targeted then I would have to have advertisements for most of the new technology and recent releases of music would probably be a good idea as well as the group do like to be popular and in with the latest things, this therefore could include new music and artists.

•So having reflected on all these factors together I feel that I will target a young audience of the age 14-29 year olds into the ‘Indie’ music by making my theme of the magazine more about latest albums and feature a lot of up and coming artists, as well as well known established artists and featuring gigs and festivals.